Glen Durrant, the three-time and reigning BDO world champion, has been unveiled as Target’s new signing.

The 48-year-old, who made the switch to the PDC in January and has already won two Players Championship titles to rise to 67th on the Order of Merit, was announced as the darts manufacturer’s newest addition this morning.

Durrant is on course to make his debut in the World Matchplay next month and, speaking to the Target website, said: “I have really been focusing on my darts and since going professional have seen a further improvement in my game.

“Joining Target has given me access to the best tools in the sport which will help me get to the very top.

“I spent a lot of time with the designers at Target developing my new dart, it’s a real partnership to get it 100 per cent right.”

The Glen Durrant Generation 1 darts are available to pre-order on the Target website from Wednesday (June 5) here (external website).

Picture: Target